Open Sky Zion

BRAND IDENTITY REFRESH

Samantha led the full creative refresh of Open Sky Zion, a luxury wellness retreat in Utah’s high desert. From brand narrative and pillars to logo suite, color palette, and typography, she established a cohesive identity that honored both the raw landscape and the resort’s spirit of mindful connection. She directed the photoshoot shot list, curated stock imagery, and designed client presentations and pitches, ensuring every touchpoint—from website site map to brand collateral—expressed the retreat’s ethos of stewardship, curiosity, and serenity. Through a balance of strategy and storytelling, Samantha positioned Open Sky Zion as an immersive, soulful destination rooted in nature and elevated by design.

Creative Direction
Art Direction
Logo Design
Copywriting
Stock Video & Photo Curation

Brand
Narritive

Nestled in the heart of nature's untouched beauty, Open Sky Zion is where souls find sanctuary. In this place of serenity, guests are invited to immerse themselves in an experience that transcends the ordinary — a retreat that weaves together the essence of spiritual wellness with the comfort of luxury. Here, each stay promises a deeper connection, engaging the senses and embracing the harmonious rhythms of the earth.

At Open Sky Zion, the guardianship of our pristine environment is intrinsic to the experience. The tranquility of Zion permeates every aspect of the retreat, offering a peaceful haven where stillness becomes a language and the land speaks to hearts seeking calm. It is an immersive escape, promising a rejuvenation that is as thoughtful to the self as it is respectful to the natural
splendor that envelops.

With every path that winds through our landscapes, a sense of discovery awakens. Open Sk Zion is a celebration of curiosity, inviting guests to unravel the mysteries of the wild, to uncove new insights and elevate their sense of adventure. It's an invitation to live fully, enriched by the luxury of the setting and the depth of the experience, ensuring that every moment is infused with wonder and meaning.

Brand Values

Mindful Connection reflects our philosophy that true luxury lies in the depth of our bonds with nature, ourselves, and each other Our experiences are crafted to awaken a gentle awareness, inviting a sense of unity with the rhythms of the earth, fostering a serene yet profound connection on ever path and at every turn.

Stewardship is our pledge to honor an preserve the innate splendor of our surroundings. It's a conscious choice to protect and participate in the natural world with respect and reverence. Our actions ar testament to our respect for the environment, ensuring that the beauty w enjoy today endures for tomorrow's
explorers.

Curiosity is the pulse of our spirit, driving u towards horizons yet unseen and knowledg yet unknown. We cultivate a sense of wonder that leads to discovery, encouraging our guests to embark on journeys that are as enlightening as they are luxurious. It's a adventure that feeds the soul and expands the mind, under the canopy of the stars an the vastness of the landscape.