Alloy
LA ARTS DISTRICT BRAND ELEVATION
Samantha led and executed the creative direction, art direction, and graphic design for the go-to-market launch of Alloy, a mixed-use luxury high-rise in Los Angeles' Arts District. From branding to website, environmental design and social media, she meticulously crafted every visual element to create a cohesive identity. Samantha pushed the boundaries of Alloy's vision, incorporating intentional metal accents, premium materials, and innovative layouts. This strategic approach ensured that Alloy's brand authentically resonated with the dynamic essence of the Arts District, reinforcing Alloy’s commitment to luxury and bespoke hospitality.
This project was developed during Samantha's tenure at The Madison Melle Agency.
Creative Direction
Art Direction
Graphic Design
Stock Photo Curation
The client has the option to reserve the high-end string and button closure folders for select clientele, while also having two economical yet still premium packaging options for broader use. Gold binder clips were intentionally chosen to add an unexpected industrial feel, tying in with the metallic qualities fundamental to the brand.
