Olswell Cannabis
SOCIAL MEDIA MANAGEMENT
As a contracted social media strategist for Olswell Cannabis Company in Grand Rapids, MI, Samantha orchestrated a digital strategy that merged educational content with an accessible narrative on cannabis. Within this strategy, the visual narrative played a pivotal role, with each graphic element thoughtfully crafted to echo the brand's commitment to quality and expertise. Her responsibilities extended to community management, where she nurtured a supportive and engaged audience, fostering an environment where discussions around cannabis were both enlightening and welcoming. Anticipating the need for ongoing engagement, she also spearheaded the expansion of the social media team by bringing on board a dedicated social media specialist, reinforcing Olswell's stature as a trusted yet approachable authority in the cannabis industry.
Social Media Strategy
Social Media Management
Custom Content Creation
Copywriting
Content Scheduling
Community Engagement
