L’esprit Academy
BRAND IDENTITY REFRESH
COLLATERAL DESIGN
In guiding L'Esprit Academy through its brand evolution, Samantha embraced the challenge of infusing new life into its classic identity, carefully balancing tradition with contemporary flair. The reimagining involved a delicate refinement of the color palette and a logo redesign that harmonized the academy's cherished heritage with a sleek, modern aesthetic. Her role extended across the design spectrum, from crafting engaging social media ads to revitalizing in-salon signage, creating impactful display ads, refreshing menus, and updating website graphics. This comprehensive brand refresh not only reaffirmed L'Esprit Academy's position as a leader in beauty education but also seamlessly blended its storied past with a vibrant, forward-looking presence.
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