The Aster
VISUAL BRAND EXPANSION
WEBSITE DESIGN & DEVELOPMENT
As Creative Director at The Madison Melle Agency, Samantha led the digital rejuvenation of The Aster, a distinguished boutique hotel and members' club in Hollywood. Drawing from Amanda Demme's refreshing editorial-inspired direction a vibrant online experience that mirrors the brand's luxury and exclusivity was created. This endeavor went beyond mere website design and development, becoming a holistic brand evolution that intertwined the refreshed identity with every digital touchpoint. Through a collaborative design process between the agency and the client, The Aster's digital presence was reimagined to not only showcase its high-end urban vibe but also to anchor the brand's comprehensive digital strategy, spanning from social media campaigns to diverse brand collateral.
Creative Direction
Art Direction
Web Design & Development
Graphic Design
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