Humann
MODERN BRAND SYSTEMS BUILT TO SCALE
Samantha helped bring Humann’s agency-led upbranding to market by evolving it into a scalable system across packaging, ecommerce, retail, paid media, and sales. Working collaboratively and cross-functionally with stakeholders and other designers, she brought the brand to life across 30+ SKUs, developing cohesive frameworks that balanced consistency, compliance, and channel-specific needs. She also identified the business case for a scalable 3D rendering platform and led its adoption end to end, from securing budget and defining scope to onboarding the partner and launching the system, giving the team a faster, decentralized, and accessible way to create photorealistic product imagery across channels.
Art Direction
Brand Systems
Packaging & Digital Design
